JOBS Paraguay End of Year Promo

JOBS Paraguay is a company that is centered around making peoples’ lives better throughout the country. They feel a sense of commitment and responsibility not only to their own employees and their families, but to the vast network of businesses and individuals around Paraguay whose lives they touch on a daily basis. They reached out with a unique project in mind, which would be distributed not only via social media and email, but personally via WhatsApp to tens of thousands of their partners and associates across the country.

They needed a song that would be both uplifting, and serious—in short, something to really tug the heartstrings.

It was also important, given that one of the company’s areas of focus is as a job-placement agency, that we keep as much of the work within Paraguay as possible.

To that end, our native-Spanish speaking songwriting team worked with a local (Asuncion) lyricist, and we recorded the vocals in a local studio. The company requested we use their employees as vocalists to make it as authentic as possible, and it was one of the most fun sessions we’ve had!

The video release was highly acclaimed and we’re proud to have been an integral part of making it happen.

Partnering with a local lyricist, studio, and the client’s own employees to keep as much work within the country as possible.